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schools for professionals

To accompany the books, This is Service Design Doing offers executive education for professionals who are striving to innovate or improve customer or employee experience, or to integrate service design in organisations. Our schools add up to a comprehensive curriculum on service design process, methods, tools, facilitation and implementation.

The schools are created and led by three of our main authors: Marc Stickdorn, editor of This is Service Design Thinking, and Markus Hormess and Adam Lawrence, initiators of the Global Service Jam. Some schools include special guest facilitators, all with strong links to #TiSDD.


Todays customers are more knowledgeable than ever before, and they are talking to each other which makes customer satisfaction more important than it has ever been.

Services and products merge into multi-channel ecosystems in which genuine relationships with both customers and stakeholders are crucial for an authentic brand experience, transforming customers into brand ambassadors.

Only an in-depth and holistic understanding of customers and their environment can create offerings that provide meaningful value and make a real difference on the bottom line. 

Service design thinking can provide this understanding. Learn how to apply Service Design Thinking to the rapid innovation of customer experiences in multi-channel product-service ecosystems.

Our various schools have strictly limited numbers and take place just a few times a year. Join an existing school or inquire about how to bring the school to your town or exclusively to your organisation.

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The network around this This is Service Design Doing is very active. We’d be happy to let you know when anything relevant happens out there. No spam, we promise.

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