Whether you work in a corporation, a government, an SME or a start-up, this book contains everything you need to improve – or revolutionize – the products and services you offer.
Learn how to facilitate workshops and run projects, embed service design thinking in your organization, and change the way your teams work as they adopt a more hands-on and human-centered approach – building success for your organization.
“As a marketer, I found this book invaluable in its exposition of journey maps, stakeholder maps, service blueprints and service prototypes. Just making a product or service isn’t enough: figure out what jobs your offering performs for the user and all the touchpoints along the journey that will help determine success or failure.”
“Excellent! A very clear and engaging introduction to Service Design, combining in fine balance the Why, the What and the How, and always integrating the practitioners perspective. This book fills a gap – it is a must read for those who want to design services that create value!”
“A wonderful book! Since all experiences are built atop services, in This Is Service Design Doing you will learn ways to make experiences more engaging, more memorable, and more personal. So read, do, and repeat!”
The book is mostly about organizing and orchestrating your activities in effective service design projects and workshops. You’ll also find short text descriptions of many essential service design methods.
If you’re actually compiling your workshop tool set, you can make use of our full-length method descriptions, organized in an extensive library of 54 methods. Read the texts online, or download your own pdf.Access free library