When Marc and Jakob published the first book, This is Service Design Thinking, they imagined software that would help teams manage journeys, not just draw them. Today, the new Smaply is that platform.
Used by teams worldwide, Smaply brings Journey Management to life. Create a shared repository of journeys and personas, standardize templates, govern access and quality, and turn insights into decisions. Service designers produce professional deliverables in minutes, and leaders use the same source of truth to guide cross-functional work.
Why Smaply for Journey Management
• Single source of truth for journeys, personas, KPIs, and evidence
• Governance and scale with roles, permissions, templates, and audit trails
• Collaboration in the browser with comments, versions, and handovers
• From insights to impact with clear ownership, prioritization, and reporting
• Fast deliverables that look professional and are ready to share
Meet the new Smaply. Manage journeys, align teams, and scale service design.
