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August 2020: ESSENTIALS Online

24.08.2020 — 28.08.2020
5-halfdays "Essentials Online"
sold out

This is Service Design Doing: Essentials ONLINE is a comprehensive course on service design process, methods, and facilitation.

We live in a service-based economy. 1.7 billion people work in service platforms. The course is designed for executives striving to create or improve customer experiences and integrate service design in their team or their organisation. 

This course is led by Marc Stickdorn, co-author of the book This is Service Design Thinking, and by Markus Edgar Hormess and Adam Lawrence, co-initiators of the Global Service Jam. All  faculty are authors of the new top seller “This is Service design DOING”. 

The course has been presented in Amsterdam, New York, Barcelona, Berlin and Shanghai, and it is now, for the first time, offered publicly online as an “Essentials Online” version, spread over 5 half days in the same week.


experts in the field

Marc Stickdorn, the co-author of the award-winning service design book ‘This is Service Design Thinking’. View Marc’s profile on LinkedIn

Markus Hormess, Service Innovation Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Markus’s profile on LinkedIn

Adam Lawrence, Service Design & Customer Experience Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Adam’s profile on LinkedIn


Highly practical Workshop

What is the difference between TiSDD Executive Course (5 days) and TiSDD "Essentials ONLINE" ?

The 5 day “Executive School” and the shorter “Essentials” courses (in-person and online) both cover the same core tools and processes, equipping you to start your own projects in an organisation. The 5-day course has a deeper emphasis on facilitation skills, and on the embedding of service design in strategy and everyday business.

The 5 half-days “Essentials Online” course provides practical exercises looking at how to practice service design remotely.

Attending all sessions of the TISDD ESSENTIALS ONLINE course is the equivalent of completing the TiSDD ESSENTIALS in-person. 


What to expect in detail

Day 00 (Friday, August 21st): 1.5 hours
Prep meeting, meet-&-greet, Software intro & tech check

Day 01 (Monday, August 24th): 2x 1.5 hours
Session 1: Orientation & Overview
Session 2: Research & Research Wall

Day 02 (Tuesday, August 25th): 2x 1.5 hours
Session 1: Personas & System Maps
Session 2: Journey Maps

Day 03 (Wednesday, August 26th): 2x 1.5 hours
Session 1: Ideation
Session 2: Prototyping I

Day 04 (Thursday, August 27th): 2x 1.5 hours
Session 1: Prototyping II
Session 2: Future-state Journey, Case Study, Service Blueprint, Business Model

Day 05 (Friday, August 28th): 3x 1 hour
Session 1: Masterclass on Project planning (60 min)
Session 2: Masterclass on Facilitation (60 min)
Session 3: Masterclass on Embedding / JM Ops (60 min)

Facts & Figures

Language: English

Venue: Online via Zoom on Europe / America friendly time

Dates: August 24th – August 28th 2020 with sessions scheduled for
Berlin (GER): 5:00 pm - 6:30 pm CEST and 7.00-8:30 pm CEST
New York City (US): 11:00 am - 12:30 pm EDT and 1:00-2:30 pm EDT
Chicago (US): 10:00 am - 11:30 am CDT and 12:00 pm - 1:30 pm CDT
San Francisco (US): 8:00 am - 9:30 am PDT and 10:00 am - 11:30 am PDT

Max. Participants: 30

Full Participation Ticket (Participation + Daily Q&A + Recording):
Regular Price: 1290 € / 1490 US$
Early Bird (until July 31st): 890 € / 1049 US$

Recording Ticket (Access to recorded sessions + one live Q&A session):
Regular Price: 649 € / 749 US$
Early Bird (until July 31st): 449 € / 549 US$

Coaching add-on package (optional):
3x 50-minute 1:1 sessions with your favourite faculty: 690 € / 790 US$

Registration: to enroll for this training, please click the Registration button on the top right corner of this page. Please add as a comment whether you 'd prefer to pay in EUR or US$.

Note: All sessions will be recorded and available to all participants for 90 days.


General info

This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.

The co-created script of past editions of the schools laid one of the foundations for the book’s content.

Stay informed. We’ll only mail you occasionally.

The network around this This is Service Design Doing is very active. We’d be happy to let you know when anything relevant happens out there. No spam, we promise.

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