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The Netherlands

Jun 2023: FACILITATION Amsterdam

26.06.2023 — 28.06.2023
3-day "Facilitation Deep Dive"
sold out

Design work is not like other work. Design is inherently unpredictable and asks participants to do things which they often prefer to avoid – talking to users, making mistakes, iterating. It combines “creativity” with hard business requirements in an often confusing way.
In this course, two highly experienced facilitators – both part of the #TiSDD book team – give you the structures, mindsets, and tools to assist your colleagues or clients through design activities, resulting in successful outcomes for both organisations and people, in both online and offline formats.


experts in the field

Adam Lawrence, service design expert and co-author of This is Service Design Doing and This is Service Design Methods; co-initiator of the world's biggest service design event "Global Service Jam"; adjunct professor at IE Business School Madrid; specialist for facilitation of collaboration and engagement. See Adam's profile on LinkedIn.

Renatus Hoogenraad, specialist for human aspects of change, expert contributor to This is Service Design Doing. Renatus draws on his experience in service design, coaching and performance arts to guide international clients through innovation projects and cultural change. See Renatus' profile on LinkedIn.


Highly practical Workshop

(Please note: This is not a service design course; it is about facilitating service design activities and other co-creative work. If you are looking for service design training, we recommend This is Service Design Doing: Executive School, or This is Service Design Doing: Essentials.)

The Facilitation Deep Dive is suitable for anyone leading co-creative activities, such as service design or design thinking work, sprints, ideation or prototyping workshops, hacks and jams; or guiding learning events like (design) training.

This three-day course dives into facilitation concepts and practices, with a goal of understanding how adults work and discover, as well as better comprehending our own behaviour and preferences as a facilitator. Through a series of highly interactive activities, participants will imagine and test facilitation techniques and methods, as we creat sessions which are more engaging, focussed, and effective. They will have opportunity to practice and get feedback from both faculty and their peers. At the end, they will be fully equipped for leading their own workshops within service design projects and elsewhere. While the course is taught offline, we will also look at crucial factors of online facilitation. There is a special section on dealing with challenging participants.


What to expect in detail

Monday: 10:00 to 17:30 (doors open and coffee is served from 09:30)

- introduction and basics
- more powerful questions
- three ways of listening
- needs inside the room: the participant
- needs outside the room: the sponsor and other stakeholders

Tuesday: 09:00 to 17:30 (doors open and coffee is served from 08:30)

- second pillar: presence and relative status
- creating impact
- using the room, templates and props
- third pillar: freedom within structure, or flow
- facilitation in practice: the meeting from Hell

Wednesday: 09:00 to 16:30 (doors open and coffee is served from 08:30)

- safe space and engagement
- coaching on personal challenges
- reflection and next steps
- soft close (after the course finishes at 16:30, you are welcome to stay and reflect until your transport leaves)

Facts & Figures

Language: English. If needed, help is available in French, German and Dutch.

Location: Design Thinkers Academy, Nieuwe Leliestraat 13, 1015 SH Amsterdam, Netherlands

Dates: 26-28 June 2022

Max participants: 24 (Note: because diverse viewpoints and backgrounds form part of the learning experience, please understand that no more than 5 people from the same organisation may attend.

Price: € 1950 plus taxes (early bird price €1800 plus taxes)


This is Service Design Doing: Facilitation Deep Dive is presented together with the CoCreation School, a coproduction of WorkPlayExperience GbR and Sparks sàrl. Booking and logistics are handled by our friends at Design Thinkers Academy.

General info

This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.

The co-created script of past editions of the schools laid one of the foundations for the book’s content.

Stay informed. We’ll only mail you occasionally.

The network around this This is Service Design Doing is very active. We’d be happy to let you know when anything relevant happens out there. No spam, we promise.

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