This is Service Design Doing: Executive School ONLINE is a comprehensive course on service design process, methods, and facilitation.
Whether you use the term service design, design thinking, human centered design, holistic UX etc; the course is designed for executives and leaders striving to create or improve customer or employee experiences, and pioneer or integrate service design in their team or their organisation.
This course is led by Marc Stickdorn, co-author of the book This is Service Design Thinking, and by Markus Edgar Hormess and Adam Lawrence, co-initiators of the Global Service Jam. All faculty members are authors of the top seller “This is Service design DOING”.
The course has been presented as a five-day physical experience in the Netherlands, Germany, Spain, China, Thailand, and the USA. It is now, for the first time, offered publicly online as an “Executive School Online” version, on 8 half days spread over two weeks.
Marc Stickdorn, the co-author of the award-winning service design book ‘This is Service Design Thinking’. View Marc’s profile on LinkedIn
Markus Hormess, Service Innovation Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Markus’s profile on LinkedIn
Adam Lawrence, Service Design & Customer Experience Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Adam’s profile on LinkedIn
The longer “Executive School” and the shorter “Essentials” courses both cover the same core tools and processes, equipping you to start your own projects in an organisation. Both are available in online and offline versions.
This Executive School has a deeper emphasis on facilitation skills – including practical experience of facilitating several methods – on project planning, and on the embedding of service design in strategy and everyday business.
The online versions of both courses provide exercises and reflection on practicing service design remotely.
Day 00 (Friday, July 9th): 1 hour (optional)
Prep meeting, software introduction & tech check
Day 01 (Monday, July 12th): 4.5 hours (including breaks, Q&A etc)
Session 1: Meet and greet, expectations, get to know each other
Session 2: Service Design Orientation & Overview
Session 3: Intro to facilitation and facilitation learning model for the week
Day 02 (Tuesday, July 13th): 4.5 hours (including breaks, Q&A etc)
Session 1: Intro to design research and research exercise
Session 2: Research and research wall
Session 3: Personas
Day 03 (Wednesday, July 15th): 4.5 hours (including breaks, Q&A etc)
Session 1: System Maps
Session 2: Journey maps and emotional journey
Day 04 (Thursday, July 15th): 4.5 hours (including breaks, Q&A etc)
Session 1: Insights and how-might-we
Session 2: Case study
Session 3: Ideation
Session 4: Mid-course reflection
Day 05 (Monday, July 19th): 4.5 hours (including breaks, Q&A etc)
Session 1: Prototyping 1
Session 2: Prototyping 2
Day 06 (Tuesday, July 20th): 4.5 hours (including breaks, Q&A etc)
Session 1: Future-state Journey, Dramatic arcs
Session 2: Service Blueprint
Session 3: Business Model
Day 07 (Wednesday, July 21st): 4.5 hours (including breaks, Q&A etc)
Session 1: Masterclass on Project planning
Session 2: Masterclass on Embedding / JM Ops
Day 08 (Thursday, July 22nd): 4.5 hours (including breaks, Q&A etc)
Session 1: Masterclass on Facilitation (60 min)
Session 2: Meet the practitioners
Session 3: End-of-course reflection
Venue: Online via Zoom on Europe/Africa/Asia/Oceania-friendly time
Dates: July 12th – 18th AND 19th – 22nd 2021 (plus optional tech intro on July 9th)
Berlin (GER): 9:00–13:30 CEST
Dubai (UAE): 11:00-15:30 GST
Shanghai (CN): 15:00–19:30 CST
Sydney (AU): 17:00–21:30 AEST
Max. Participants: 30
Full Participation Ticket (Participation + Daily Q&A + Recording):
Regular Price: 2190 €
Early Bird (until June 20th): 1790 €
Recording Ticket (90 day access to recorded sessions + one live Q&A session):
Regular Price: 1099 €
Early Bird (until June 20th): 899 €
Coaching add-on package (optional):
3x 50-minute 1:1 sessions with your favourite faculty: 690 €
Registration: to enroll for this training, please click the Registration button on the top right corner of this page.
Note: All sessions will be recorded and available to all participants for 90 days.
This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.
The co-created script of past editions of the schools laid one of the foundations for the book’s content.