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11.10.2023 — 13.10.2023
3-day "Facilitation Deep Dive"
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Join us for the Facilitation Deep Dive and learn how to plan and facilitate workshops and projects - both online and offline.


experts in the field

Adam Lawrence, service design expert and co-author of This is Service Design Doing; co-initiator of the world's biggest service design event "Global Service Jam"; adjunct professor at IE Business School Madrid; specialist for facilitation of collaboration and engagement. See Adam's profile on LinkedIn.

Renatus Hoogenraad, specialist for human aspects of change, expert contributor to This is Service Design Doing. Renatus draws on his experience in service design, coaching and performance arts to guide international clients through innovation projects and cultural change. See Renatus' profile on LinkedIn.


Highly practical Workshop

(Please note: This is not a service design course; it is about facilitating service design activities and other co-creative work. If you are looking for service design training, we recommend This is Service Design Doing: Executive School, or This is Service Design Doing: Essentials. Both are available online and offline.)

"Rigourous and rich, from multiple perspectives and levels" - participant

The Facilitation Deep Dive is suitable for anyone leading co-creative activities, such as service design or design thinking work, sprints, ideation or prototyping workshops, hacks and jams; or guiding learning events like (design) training.

"Three days of wonderful surprises!" - participant

This three-day course dives into facilitation concepts and practices, with a goal of understanding how adults work and discover, as well as better comprehending our own behaviour and preferences as a facilitator. Through a series of highly interactive activities, participants will imagine and test facilitation techniques and methods.

"...not only applicable to design but can also be used in daily management work & collaboration" - participant

Participants have the opportunity to practice and get feedback from both faculty and their peers. At the end, they will be fully equipped for leading their own workshops within service design projects – and in many other contexts.


What to expect in detail

Wednesday: 10:00 to 17:30 (soft start; doors open and coffee is served from 09:30)

- introduction and basics
- more powerful questions
- three ways of listening
- needs inside the room – the participant
- needs outside the room – the sponsor and other stakeholders

Thursday: 09:00 to 17:30 (doors open and coffee is served from 08:30)

- forming effective working teams
- creating impact
- using the room, templates and props
- time and status, the facilitator's secret tools
- facilitation in practice: the meeting from Hell

Friday: 09:00 to 16:30 (doors open and coffee is served from 08:30)

- creating safe space and engagement
- coaching on personal challenges
- reflection and next steps
- soft close (after the course finishes at 16:30, you are welcome to stay and reflect until your transport leaves)

Facts & Figures

Language: English. If needed, help is available in French, German and Dutch.

Location: WorkPlayExperience Service Design Lab, Hessestraße 5, 90443 Nürnberg, Germany

Accessibility: The WPX Service Design Lab is located in a historic building on the fourth floor. At the moment, our elevator is problematical. If you have mobility challenges, please let us know. It is our problem, not yours.

Dates: 11-13 October 2023

Max participants: 24 (Note: because diverse viewpoints and backgrounds form part of the learning experience, please understand that no more than 5 people from the same organisation may attend.

Price: Special Covid price; € 1800 plus taxes.
We realise that travel in times of unpredictable restrictions might be less convenient. To reflect this, we offer a special Covid-price of 1800€ instead of 2400€. This includes tuition, coaching opportunities, digital copies of learning materials, drinks, snacks and lunches. Successful participants will receive a printed and signed certificate.
Note: if the pandemic forces a switch to the shorter online version on the same dates, you will receive a partial refund. The online price will be €700.


This is Service Design Doing: Facilitation Deep Dive is presented together with the CoCreation School, a coproduction of WorkPlayExperience GbR and Sparks sàrl.

General info

This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.

The co-created script of past editions of the schools laid one of the foundations for the book’s content.

Stay informed. We’ll only mail you occasionally.

The network around this This is Service Design Doing is very active. We’d be happy to let you know when anything relevant happens out there. No spam, we promise.

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