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English & Mandarin


13.06.2024 — 15.06.2023
3-day "Facilitation Essentials"
sold out

This special Asia edition covers the fundamentals of facilitating service design and similar activities, for English and/or Mandarin speakers!


experts in the field

Adam Lawrence, service design expert and co-author of This is Service Design Doing; co-initiator of the world's biggest service design event "Global Service Jam"; adjunct professor at IE Business School Madrid; specialist for facilitation of collaboration and engagement. See Adam's profile on LinkedIn.

Renatus Hoogenraad, specialist for human aspects of change, expert contributor to This is Service Design Doing. Renatus draws on his experience in service design, coaching and performance arts to guide international clients through innovation projects and cultural change. See Renatus' profile on LinkedIn.

This course will be cofacilitated by Chinese colleagues, fluent in English and Mandarin. The large facilitation team (4 or 5 experts) will make sure that each participant gets the personal attention they need.


Highly practical Workshop

(Please note: This is not a service design course; it is about facilitating service design activities and other co-creative work. If you are looking for service design training, we recommend This is Service Design Doing: Executive School, or This is Service Design Doing: Essentials. Both are available online and offline.)

This special Asian edition of the course also looks at the challenges of facilitating cross-cultural, multi-language teams.

"Rigourous and rich, from multiple perspectives and levels" - participant

The Facilitation Essentials is suitable for anyone leading or participating in co-creative activities, such as service design or design thinking work, sprints, ideation or prototyping workshops, hacks and jams; or guiding learning events like (design) training.

"Three days of wonderful surprises!" - participant

This three-day course dives into facilitation concepts and practices, with a goal of understanding how adults work and discover, as well as better comprehending our own behaviour and preferences as a facilitator. Through a series of highly interactive activities, participants will imagine and test facilitation techniques and methods.

"...not only applicable to design but can also be used in daily management work & collaboration" - participant

Participants have the opportunity to practice and get feedback from both faculty and their peers. At the end, they will be fully equipped for leading their own workshops within service design projects – and in many other contexts.


What to expect in detail

Thursday: 10:00 to 17:30 (soft start; doors open and coffee is served from 09:30)

- introduction and basics
- needs inside the room – the participant
- needs outside the room – the sponsor and other stakeholders

Friday: 09:00 to 17:30 (doors open and coffee is served from 08:30)

- creating impact
- using the room, templates and props
- time and status, the facilitator's secret tools
- cross-cultural collaboration

Saturday: 09:00 to 16:30 (doors open and coffee is served from 08:30)

- creating safe space and engagement
- coaching on personal challenges
- reflection and next steps
- soft close (after the course finishes at 16:30, you are welcome to stay and reflect until your transport leaves)

Facts & Figures

Location: Rm 202, Building C3, 800 Show, 800 Changde Rd, JingAn, Shanghai, China, 200040

Dates:13-15 June 2024

Max participants: 40 (Note: because diverse viewpoints and backgrounds form part of the learning experience, please understand that no more than 6 people from the same organisation may attend.

Price: € 1980 plus taxes.
This includes tuition, ono-on-one coaching opportunities, digital copies of learning materials, drinks, snacks and lunches. Successful participants will receive a printed and signed certificate.

Language: Two-language course in English AND Mandarin. You do not need to speak both languages, everything will be translated. If needed, help is available in Cantonese, French, German, Dutch.


This is Service Design Doing: Facilitation Deep Dive is presented together with the CoCreation School, a coproduction of WorkPlayExperience GbR and Sparks sàrl.

General info

This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.

The co-created script of past editions of the schools laid one of the foundations for the book’s content.

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