This is Service Design Doing: Essentials is a comprehensive 3-day course on service design process, methods, and facilitation.
We live in a service-based economy. 1.7 billion people work in service platforms. The course is designed for executives striving to create or improve customer experiences and integrate service design in their organisation. This course is led by Markus Hormess and Adam Lawrence, co-initiators of the Global Service Jam and co-authors of the top seller “This is Service design DOING” and "This is Service Design METHODS". TiSDD training has been presented in Amsterdam, Atlanta, Barcelona, Bangkok, Berlin, New York, Rio, Santiago de Chile, and Shanghai, and it is now, for the first time, offered in Singapore as a three day “Essentials” version.
Markus Hormes, co-author of This is Service Design Doing and co-initiator of the Global Service Jam. Markus is a world authority on prototyping and on planning and running service design projects. He is also a leading expert on AI use in team contexts. View Markus' profile on LinkedIn.
Adam Lawrence, co-author of This is Service Design Doing and co-initiator of the Global Service Jam. Adam is a recognised expert on the facilitation of teams working in design, change and transformation, where the future is unknowable. He is also an authority on theatrical methods in design. View Adam’s profile on LinkedIn
What is the difference between TiSDD (5 days) and TiSDD "Essentials" (3 days)?
The 3-day “Essentials” course and the 5 day “Executive School” both cover the same core tools and processes, equipping you to start your own projects in an organisation. The 5-day course has a deeper emphasis on facilitation skills, and on the embedding of service design in strategy and everyday business.
📩 To enroll for this training, please send a mail to touch@ideactio.com.
Day 1
— Introduction
— Theory and Practice of Design Research
— Service Design Basics: Stakeholder maps, personas and customer journey maps
— Reflection and Q&A
Day 2
— Advanced Tools: Emotional maps, dramatic arcs, advanced sketching and ideation
— Prototyping and Testing: Prototyping framework and overview, investigative rehearsal, desktop walkthrough and paper/cardboard prototyping
— Reflection and Q&A
Day 3
— Business tools and backgrounds: Service Blueprint, Business Model Canvas, Business and Service Framework
— Facilitation Master Class; AI Masterclass; Reflection and Q&A
Language: English
Venue: TBA in Singapore
Dates: September 24th – 26th 2025
Max. Participants: 30
Ticket Price: SGD 2,200 (early bird until 31 July), SGD 2,600 standard price. Contact us for group reductions.
REGISTRATION: to enroll for this training, please send a mail to touch@ideactio.com.
School of Metaskills; supported by Service Design Singapore
This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.
The co-created script of past editions of the schools laid one of the foundations for the book’s content.
