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Sundance Mountain Resort, Utah


14 MAY 2025 — 16 MAY 2025
3-day "Essentials"
sold out

This is Service Design Doing: Essentials is a comprehensive course on service design process, methods, and facilitation.

We live in a service-based economy. 1.7 billion people work in service platforms. The course is designed for executives striving to create or improve customer experiences and integrate service design in their team or their organisation.

This course is led by Marc Stickdorn, co-author of the book This is Service Design Thinking, and by Adam Lawrence, co-initiators of the Global Service Jam. All  faculty are authors of the  top seller “This is Service design DOING”.

The course has been presented in Amsterdam, Atlanta, New York, Barcelona, Berlin, Santiago de Chile, Rio de Janeiro, and Shanghai, and it is now, for the first time, offered publicly in Utah, USA.


experts in the field

Marc Stickdorn, the co-author of the award-winning service design book ‘This is Service Design Thinking’. View Marc’s profile on LinkedIn

Adam Lawrence, Service Design & Customer Experience Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Adam’s profile on LinkedIn


Highly practical Workshop

What is the difference between TiSDD (5 days) and TiSDD "Essentials" (3 days)?

The 3-day “Essentials” course and the 5 day “Executive School” both cover the same core tools and processes, equipping you to start your own projects in an organisation. The 5-day course has a deeper emphasis on facilitation skills, and on the embedding of service design in strategy and everyday business.


What to expect in detail

Thursday, 14th of May 2025

— Introduction and Service Design case study

— Theory and Practice of Design Research

— Service Design Basics: Stakeholder maps, personas and customer journey maps

— Reflection and Q&A

Thursday, 15th of May 2025

— Advanced Tools: Emotional maps, dramatic arcs, advanced sketching and ideation

— Prototyping and Testing: Prototyping framework and overview, investigative rehearsal, desktop walkthrough and paper/cardboard prototyping

— Reflection and Q&A

Friday, 16th of May 2025

— Business tools and backgrounds: Service Dominant Logic, Business Model Canvas, Business and Service Framework

— Facilitation Master Class Reflection and Q&A

Facts & Figures

Language: English

Venue: Sundance Resort, Utah, USA

Dates: May 14th – 16th 2025

Max. Participants: 30

Ticket Price: 
Early Bird: 2,490 USD (use voucher code 'TISDDEarly', valid until July 18, 2024)
Regular price: 2,990 USD
includes lunch, snacks, and drinks.

REGISTRATION: to enroll for this training, please click the Registration button on the top right corner of this page.

General info

This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.

The co-created script of past editions of the schools laid one of the foundations for the book’s content.

Stay informed. We’ll only mail you occasionally.

The network around this This is Service Design Doing is very active. We’d be happy to let you know when anything relevant happens out there. No spam, we promise.

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