This on-site TiSDD DEEP DIVE is an intensive 2-day course on Journey Management (also known as Journey Map Operations). With a combination of talks, interactive workshops, and Q&A sessions, you'll learn how to bring journey mapping from a simple workshop tool to an interconnected information system in organizations.
Marc Stickdorn, the co-author of the award-winning service design book ‘This is Service Design Thinking’. and 'This is Service Design Doing'. He is also CEO and one of the founders of Smaply, a dedicated journey mapping software. View Marc’s profile on LinkedIn
No matter if you’re completely new to journey maps or if you’re a veteran in journey mapping, using journey maps as a visual customer-centric management tool requires a specific set-up and governance structure. When implemented correctly, it can help you to keep an overview of ongoing and planned initiatives in your organization as well as a repository of past projects including previous journey maps and research data.
Session 1: Management Maps
Session 2: Journey Management
Session 3: Structures & Governance
This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.
*All prices not including VAT.
